Comments on: Social Media, Social Process and the Content Delivery Dilemma http://www.justgrapeswine.com/2010/02/social-media-social-process-and-the-content-delivery-dilemma/ Let Wine Be Drunk Though the Heavens Fall Fri, 03 Feb 2012 18:18:39 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Shea http://www.justgrapeswine.com/2010/02/social-media-social-process-and-the-content-delivery-dilemma/comment-page-1/#comment-725 Shea Wed, 03 Feb 2010 17:14:50 +0000 http://www.justgrapeswine.com/?p=1101#comment-725 Ian, Cheers, and thanks for the details comment. I agree that businesses will have to figure out how to deliver free content in a way that is unintrusive, but also compelling. I think the best new social networks will figure out a way to make this easier and more natural both for businesses and consumers. Ian,

Cheers, and thanks for the details comment. I agree that businesses will have to figure out how to deliver free content in a way that is unintrusive, but also compelling. I think the best new social networks will figure out a way to make this easier and more natural both for businesses and consumers.

]]> By: Foursquare Unofficially Checks Windows Mobile - Tech Willow http://www.justgrapeswine.com/2010/02/social-media-social-process-and-the-content-delivery-dilemma/comment-page-1/#comment-723 Foursquare Unofficially Checks Windows Mobile - Tech Willow Wed, 03 Feb 2010 14:18:15 +0000 http://www.justgrapeswine.com/?p=1101#comment-723 [...] Social Media, Social Process and the Content Delivery Dilemma ... [...] [...] Social Media, Social Process and the Content Delivery Dilemma … [...]

]]> By: Ian http://www.justgrapeswine.com/2010/02/social-media-social-process-and-the-content-delivery-dilemma/comment-page-1/#comment-717 Ian Wed, 03 Feb 2010 06:43:42 +0000 http://www.justgrapeswine.com/?p=1101#comment-717 A very interesting article about social media and graph is very true for any hypeable trend. I think people will find their favourite flavour of social media that suits their browsing habits and stick with it. There are friends of mine that are Facebook junkies; I cannot stand it. Too much stuff to follow and maintain. Twitter is my choice, quick and simple. Foursquare is for those uber-mobile people. There seems to be an endless stream of new social media apps for people to choose from. The real challenge for advertisers is to deliver very specific, useful and non-invasive content to their niche markets. Within a free media network this becomes very difficult. If you post too little or too boring, your content will be considered irrelevant. If you post too much and obvious self promotion you will be dumped by friends/followers. In free media, subscribers choose content and advertisers have to work hard to be heard. In paid media, subscribers are may be bombarded by the same ad content repeatedly. The success stories will come from people who understand this. Old media tells you what they want you to learn about. New media allows you to follow content you want and to change your preferences at any time. A very interesting article about social media and graph is very true for any hypeable trend. I think people will find their favourite flavour of social media that suits their browsing habits and stick with it. There are friends of mine that are Facebook junkies; I cannot stand it. Too much stuff to follow and maintain. Twitter is my choice, quick and simple. Foursquare is for those uber-mobile people. There seems to be an endless stream of new social media apps for people to choose from.
The real challenge for advertisers is to deliver very specific, useful and non-invasive content to their niche markets. Within a free media network this becomes very difficult. If you post too little or too boring, your content will be considered irrelevant. If you post too much and obvious self promotion you will be dumped by friends/followers. In free media, subscribers choose content and advertisers have to work hard to be heard. In paid media, subscribers are may be bombarded by the same ad content repeatedly. The success stories will come from people who understand this. Old media tells you what they want you to learn about. New media allows you to follow content you want and to change your preferences at any time.

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