Cheap Wine for Geeks in British Columbia (and elsewhere in Canada)? Yes, Now Available via Cellar Direct

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With the recent regulatory reforms in British Columbia, wine prices have crossed from ‘exceedingly high’ to ‘prohibitory’. Wine agencies are closing across the Province or they are chopping their high end wines from their listings. It’s never been a worse time for wine lovers in British Columbia.

A new online venture is offering a beacon of light in this disastrous market. They are called Cellar Direct and offer a wine club that ships 4 bottles of high-quality, geeky, sustainably made wines from Europe every 2 months directly to your door for $80 per month (or $40 per bottle). I realize the model seems confusing, but you pay monthly in order to receive bi-monthly shipments – simple and more efficient for shipping purposes. That price includes all administrative fees, shipping and taxes.

Domaine de L'Ecu (Guy Brossard) makes the best Muscadet in France. They are one of the producers available via Cellar Direct.

Domaine de L’Ecu (Guy Brossard) makes the best Muscadet in France. They are one of the producers available via Cellar Direct.

I have tasted many of the wines in their portfolio and they are amongst the best values for honest wines. These are wines you would regularly find in top U.S. shops such as Chambers Street Wines in New York, Arlequin in San Francisco, or Liner and Elsen in Portland. I was thus familiar with many of them well before the advent of Cellar Direct. They include producers such as Guy Brossard (top Muscadet), Olga Raffault (top Chinon), and Marcel Giraudon (Chitry, Burgundy). Because of the efficiencies in Cellar Direct’s business model, the prices are actually in-line with buying the wine down in the U.S. (given our exchange rate), without B.C’s extortionate mark-up and taxes at the border.

If British Columbia’s dynamic wine scene is to survive the government’s recent industry-damaging reforms, it is businesses like Cellar Direct that will make that happen. I highly recommend you join the club both because the wines are exceptional quality for a very fair price and because it is by supporting businesses like these that we can have hope for the future of wine here in B.C.

When you peruse their web-site you will find examples of other bottles that will be available for single bottle orders after you have joined the wine club. The producers included are some of the best values for luxury wine in Europe. I do warn that the marketing video on the website is terrible – but chalk that up to the fact that this is a small business run by people who care about wine, not about pulling the wool over its customer’s eyes.

If Cellar Direct were a wine, I’d rate it Excellent to Excellent+. I know I’ll be signing up.

You can sign up via their website by clicking here.


Posted in: Features


  1. Kody
    November 26, 2015

    Thanks for introducing this!
    No signup link in your story though? You should be getting referrals!

  2. Shea
    November 26, 2015

    The link is embedded in the story. It may be the colour difference is too subtle but it is in the early paragraphs. No referral bonuses though!

  3. Dale
    November 27, 2015

    Cellar Direct is a great source for interesting and unique wines at reasonable price. From personal experience I enjoy their wine selections.

  4. Russ
    November 27, 2015

    Another wine club promising better prices without agents margins? Agents operate on a bottle per case, so hey folks let’s save 15 bucks. If you’re going to import wine, at least come clean and admit you’re an importer.

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