Sep
15

From Leather to iPad – An Electronic Wine List?

The New York Times just wrote about a wonderful little innovation in the restaurant trade by Bone restaurant in Atlanta who have started to use ipads in place of traditional

Feb
2

Social Media, Social Process and the Content Delivery Dilemma

In this article I want to talk about something that is not just limited to the wine industry, but that will become an important factor for all businesses engaged in

Jan
20

The Millennial Quotient: How 21-35 Year Olds Are Changing The Wine World

Millennials are hot in the wine world right now. Everyone is talking about us and trying to figure out how to sell to us. Recent data shows that Millennials are

Posted in: Wine Marketing | By

Jan
15

The Wine Store as Community: A Forgotten Side of Wine Marketing

One of the unsung heroes (or villains) in the wine industry is the local store owner and staff. These guys are the front line soldiers in capturing new consumers in

Posted in: Wine Marketing | By